Experience
Lippe Taylor PR, Digital Account Coordinator August 2011 - Present New York, NY Public relations agency with a specialty in marketing to women
• Manage social media channels and campaigns for leading industry brands by engaging with consumers on Facebook, Twitter and YouTube • Work closely with digital and traditional PR teams to plan and launch digital marketing campaigns Lieberman Research Worldwide, Market Research Intern Spring 2010 Los Angeles, CA Privately held market research and communications strategy firm • Proof data reports and presentations for numerical accuracy, largely using Excel • Review and report feedback on consumer polls and surveys for accurate data collection Demand Media, LIVESTRONG.com Content Intern Fall 2010 Santa Monica, CA Online media company and owner of eHow, Cracked and LIVESTRONG.com • Created weekly newsletters (readership 1.3 million) using Adobe Dreamweaver and Photoshop • Programmed and scheduled content for the LIVESTRONG homepage, Twitter and FourSquare • Syndicated LIVESTRONG articles to The Huffington Post and Yahoo! Shine The Opportunity Agenda, Communications Intern Summer 2010 New York, NY Non-profit that uses research and public opinion studies to create effective media messaging • Researched and wrote a six-week report about online public discourse on immigration; the scan was published and distributed as part of a public opinion report on Web 2.0 and immigration • Blogged weekly on current social and political topics, such as education and immigration reform Discovery Communications, Publicity Intern Spring 2010 Los Angeles, CA Non-fiction media company and TV producer of Discovery Channel • Was responsible for managing the publicity of Discovery Channel’s primetime shows Mythbusters, Dirty Jobs and Life by tracking print, online and broadcast coverage • Created and published impression reports with press clips and circulation data for executives Focus Features, Publicity Intern Fall 2009 Universal City, CA Specialty films division of Universal Pictures, NBC • Researched and contacting possible audience groups for films including A Serious Man, Babies, Pirate Radio, and contacted such groups for promotions and early screenings • Conducted in-depth research on California universities and presented final report to publicity and marketing executives for their use in future marketing campaigns Hawaii Business magazine, Editorial Intern Summer 2009 Honolulu, HI Oldest regional business magazine in the United States with circulation over 13,000 • Wrote original articles and editorial content for August, September, October 2009 issues, as well as a full page “advertorial” for a national construction management company • Was a full-time employee, participated in all of the editorial process – from story pitching to peer editing • Led social networking efforts by creating company Facebook and Twitter accounts Laufer Media: Tiger Beat magazine, Editorial Intern Spring 2009 Glendale, CA Laufer Media publishes Tiger Beat and Bop magazines; combined circulation of 495,000 • Videotaped and conducted red carpet interviews, assisted at photo shoots • Wrote content for both magazines, worked directly with editors to pitch story ideas Pacific Edge magazine, Editorial Intern Summer 2008 Honolulu, HI Pacific Edge is a business, lifestyle magazine with circulation over 10,000 • Wrote content for all company publications, including a three-page feature article on organic farming in Pacific Edge that won a first place 2009 SPJ Student Journalism Award Additional Experience
University of Southern California, Publicity & Promotions Social Networker 2008 - Present
• Schedule events with university calendars and manage the Recreational Sports department’s Facebook and Twitter accounts to build a greater network and keep the community informed and involved The Daily BR!NK, Editorial Board Member 2010 - Present • Help manage, and contribute content to, the daily entrepreneurial publication, the Daily BR!NK Skills & Interests
• Practiced in social media technology i.e. HTML, FourSquare, Facebook, Google Alerts, TweetDeck, Blogs
• Proficient in Cision, LexisNexis, BurrellesLuce, Microsoft Office, working knowledge of Photoshop • Able to speak, read and write in intermediate Spanish • Nature enthusiast who loves surfing, hiking and doing anything near the ocean Education
University of Southern California, Annenberg School for Communication Los Angeles, CA
B.A. in Print and Digital Journalism, Minor in Global Communication, GPA: 3.73 Class of 2011 Punahou School Honolulu, HI High School Diploma with Honors, Unweighted GPA: 3.70 Class of 2007 |  A recent graduate of the University of Southern California, I hold a B.A. in Print and Digital Journalism and a minor in Global Communication.
Now living in New York City (!), I work and learn at Lippe Taylor as part of the digital marketing team. |
